Economic Outlook: Cause Marketing

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About This Episode

Episode #823

Cause Sponsorship is expected to reach $1.8 Billion in 2013, which is a 5% increase over 2012. Also reported is 47% of consumers have bought a brand at least monthly that supports a cause. Also, 39% say they would recommend cause related brands, as well as an additional 34% would help promote cause related brands

Original Airdate:
April 26, 2013
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