Michiana PBS

Economic Outlook - Cause Marketing

Episode #823 - Cause Marketing

Cause Sponsorship is expected to reach $1.8 Billion in 2013, which is a 5% increase over 2012. Also reported is 47% of consumers have bought a brand at least monthly that supports a cause. Also, 39% say they would recommend cause related brands, as well as an additional 34% would help promote cause related brands

Original Airdate: April 27, 2013

In This Episode

  • Cause Marketing
    Cause Marketing Photo Vicky Holland, Sheri Miller-Story, Michael Norton More Information
    Cause Marketing Photo

    In This Segment

    Guests

    1. Vicky HollandPresidentPathfinders Advertising and Marketing Group
    2. Sheri Miller-StoryExecutive DirectorSusan G. Komen of Northern Indiana
    3. Michael NortonStore ManagerNew Balance

    Other Photos

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