Recent Episodes

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    Cause Marketing

    Cause Marketing has been around since the late 1970’s and continues to play a big role in any organization’s overall marketing strategy. A 2012 Nielsen study revealed that 46% of global online consumers are willing to pay more for goods and services from companies that are giving back, and that number is even more dramatic among younger consumers with 63% of those under 40 years of age expressed similar support for companies who demonstrate this kind of social responsibility. Our panel today will discuss the importance of Cause Marketing for both the FOR PROFIT and the NOT FOR PROFIT organization.

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    STEM Education

    According to the U.S. World News and Report, The United States ranks 52nd in the world in quality of math and science education in overall global competitiveness in our K12 Education and 27th in proportion of college students receiving undergraduate degrees in Science, Engineering and Math. So how did we get here, and what are some things that we can do, to improve our STEM related measurable outputs.

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    STEM Education at Bethel College
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    Assessing Risk for Business
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    Resumes and Interviewing