Economic Outlook - Cause Marketing
Episode #823 - Cause Marketing
Cause Sponsorship is expected to reach $1.8 Billion in 2013, which is a 5% increase over 2012. Also reported is 47% of consumers have bought a brand at least monthly that supports a cause. Also, 39% say they would recommend cause related brands, as well as an additional 34% would help promote cause related brands
Original Airdate: April 26, 2013
In This Episode
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In This Segment
Guests
- Vicky HollandPresidentPathfinders Advertising and Marketing Group
- Sheri Miller-StoryExecutive DirectorSusan G. Komen of Northern Indiana
- Michael NortonStore ManagerNew Balance
Other Photos
- Vicky HollandPresidentPathfinders Advertising and Marketing Group
